Sonoma Tourism Improvement District
At the City Council meeting of June 18, 2012, the City Council adopted a Resolution approving the formation of a Tourism Improvement District for a period of three years. The purposes of the Sonoma Tourism Improvement District (STID) include creating a funding mechanism for enhanced marketing of Sonoma as an overnight destination with the intent of increasing occupancy rates, the number of visitors to Sonoma and their length of stay. This could also have beneficial effects on retail establishments and should ultimately have a positive impact on the amount of Transient Occupancy Tax and Sales Tax received by the City of Sonoma. CLICK HERE for a copy of the resolution, agreement with the City and the Management Plan.