What is Measure V?

For 8 years, Sonoma has had a voter-approved half-cent (0.50%) local sales tax that helps fund City services.  This local sales tax was approved by Sonoma voters in 2012, and again in 2016.  Measure V would extend this local tax (officially called a “transactions and use tax”) beyond its current expiration date in 2022, with no change in the rate.

If Measure V is passed, this tax would continue to be applied to sales by retailers within the City of Sonoma and on the storage, use, or consumption in the City of tangible personal property by any retailer (for example, online purchases by City residents). State law provides exemptions that include prescription medication, groceries for home consumption, and other items.

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