Shop Sonoma this Holiday Season

Posted on November 23, 2021

Thank you for shopping local

With the holiday season upon us, it’s more important than ever to “think local first” when tackling our shopping lists. Small businesses need your support more than ever this year as they navigate, adjust, and pivot from the effects of the COVID-19 pandemic.

When you support small, locally-owned businesses, you support Sonoma. For every dollar spent on taxable goods, 1½ cents goes to important city services like police, fire, parks, and roads. Furthermore, dollars spent locally recirculate in our community, creating jobs and local supply chains.  Local businesses invest in our community, support our schools and nonprofits, and help create the unique character that is “Sonoma”.

This makes shopping in your community a win-win; you get truly unique and special items and experiences from local businesses, and your purchases supports our local families, neighbors, friends — all the people who make our community a wonderful place to live. Here are some easy ways you can support your local businesses this holiday season:

Send Sonoma.  The Sonoma Valley Chamber of Commerce has launched “Send Sonoma” ( to support local shopping during the holiday season.  The portal connects shoppers to businesses offering online shopping, phone orders, curbside pickup, and gift cards, offering convenient options for those who may not be comfortable shopping in person to find unique gifts to send to family and friends.

Shop Small.   Small Business Saturday is November 27th – Don’t forget to support Sonoma Valley’s small, local businesses this weekend! #ShopSmallSonoma

Celebrate Safely.  Shop local and support our Sonoma Valley wineries with celebratory gift packages from your favorites. Or try a virtual tasting! Visit the Sonoma Valley Vintners and Growers Holiday Wine Gift Guide & Event Calendar for details.  Find safe holiday activities, local gifts, what’s open through the holidays and even holiday recipes on the Sonoma Valley Visitors Bureau website.

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